Craft a compelling pitch for a new project: including a pitch deck and starting a prospect list of the right investors.Watch lesson
The blank template to help you start thinking about your pitch as you work through the lesson.
The blank slide deck for you to start structuring your pitch.
An example of how to use an online Kanban board as a way to track your prospects.
Before even opening a slide deck, it's important do define your problem: What are you solving, for whom? What right do you have to solve it, how will you solve it and what potenial damage might you do?
Will takes you through the define the problem section of the template using a made up example - an electic car retrofit company.
Once you've defined your problem, it's time to start research who cares about this problem - this forms the start of your prospect list. The prospect list is a method for keeping track of who you are trying to pitch to and how interested they are.
Will starts his prospect list including doing some desktop research.
Now it's time to start the actual pitch deck. Using your prelimiary work from the define your problem template, start the pitch deck by talking about your story in a few slides.
Will starts his slide deck by talking about the story behind the car company.
In someways the most important part of the slide deck: The finanicals. Investors have seen a million hockey stick graphs of profits. The importance here is about the spectifics of your project and realistic targets.
Will works on the finances of the car company.
Finally, the slide deck ends with 'The ask'. It's not a pitch if you're not asking for something at the end. Again the key here is about specifics: How much do you actually need, or what else do you need other than money?
Will finishes his slide deck for the car company.
Practice makes perfect. An extra video showing how Will uses the pitch deck and his laptop to practice his pitch deck, to insure he nails it when the time is right. Plus the truth behind the electric car retrofit company and why it's probably not something you should try.
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