Design a campaign, build a movement and make change happen at a local level.
Watch lessonFirst you'll need to be clear on what is the impact and goal of your campaign. To do this, Gautam shows how to craft a useful impact statement and link it to some specific goals for the campaign.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
Second, you need to do your research. This step is all about digging for information. Gautam shows you what sort of insights and facts will be useful to have ready for your campaign.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
Next, you'll nail down your targets and ask: Who are the specific people you need to get to do something, and what is it specifically you want them to do.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
Now you'll spend sometime working on who are the different people connected to your issue, and how will they feel: Are they potential allies, supporters or will they be opponents. Gautam shows you how to deal with each type.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
Now, you'll start working out what are the things you'll be doing in your campaign to make some noise and get some attention. Gautam guides you on how to think about these different ideas and sorting them into a timeline.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
It's vitally important for everyone involved to be on the same page: Strong messaging means a strong messsage. Gautam shows you how to craft and communiticate your message so everyone is saying the same thing.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
Finally, you're ready: it's time to launch your big campaign. Gautam shows you what to think about to make sure everything is done when it needs to be, and to keep your momentum going.
Will works through this section of the template using the 'New school in Fitzroy' campaign example.
There is currently no teaching guide for this lesson.
If you are interested in one, please contact hello@fitzroyacademy.com