Public campaigning with Gautam Raju

Play trailer - 1:27

Design a campaign, build a movement and make change happen at a local level.

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~50 minutes over 7 videos

About 2 hours of work to do it solo

London, England

tag: impact tag: marketing tag: planning

Resources Lesson Further reading

Lesson resources

1 Impact statement and goal.

First you'll need to be clear on what is the impact and goal of your campaign. To do this, Gautam shows how to craft a useful impact statement and link it to some specific goals for the campaign.

Impact statement and goal.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

2 Key facts and insights.

Second, you need to do your research. This step is all about digging for information. Gautam shows you what sort of insights and facts will be useful to have ready for your campaign.

Key facts and insights.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

3 Targets and ask.

Next, you'll nail down your targets and ask: Who are the specific people you need to get to do something, and what is it specifically you want them to do.

Targets and ask.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

4 Allies, supporters, and opponents.

Now you'll spend sometime working on who are the different people connected to your issue, and how will they feel: Are they potential allies, supporters or will they be opponents. Gautam shows you how to deal with each type.

Allies, supporters, and opponents.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

5 Tactics, actions and timeline.

Now, you'll start working out what are the things you'll be doing in your campaign to make some noise and get some attention. Gautam guides you on how to think about these different ideas and sorting them into a timeline.

Tactics actions and timeline.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

6 Messaging.

It's vitally important for everyone involved to be on the same page: Strong messaging means a strong messsage. Gautam shows you how to craft and communiticate your message so everyone is saying the same thing.

Messaging.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

7 Launching the campaign.

Finally, you're ready: it's time to launch your big campaign. Gautam shows you what to think about to make sure everything is done when it needs to be, and to keep your momentum going.

Launching the campaign.

Will works through this section of the template using the 'New school in Fitzroy' campaign example.

Further reading

Teaching guide

There is currently no teaching guide for this lesson.

If you are interested in one, please contact hello@fitzroyacademy.com

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