Analyse the behaviours that need to change for your intervention, and create an effective way to start changing behaviour. To change the world, you need to change behaviour.
Watch lessonThe first step is to clearly and precisly define the behaviour that you need to change. Kevin helps you unpack what it is you're trying to change.
Now that you have a behaviour, it's time to work out how to change it. There are three dials that Kevin uses to think about it. The first dial you can try is effecting people's emotions: How do people feel when they do the behaviour you want them they do?
Next, the second dial: Calculation: Kevin teaches you about the calculations people make when they are trying to make a decisions. In particular, he shows how people's cognetive biases can impact how they choose.
The final dial is the ability dial: how EASY is it for someone to actually do the behaviour you want them to do. Kevin helps you brainstorm how you can make it easier to do than not do.
How to change things when change is hard
Improving Decisions About Health, Wealth and Happiness
The Hidden Forces that Shape Our Decisions
Psychology of Persuasion.
The blank behaviour change worksheet to work along with this lesson.
Creating Social and Economic Value from Behavioral Insights
If you’re a teacher who’s teaching lean, Will shares a few ideas from how we uses it with his class.