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Public campaigning Public campaigning

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49 mins
Gautam Nishant Public campaigning

Introduction 01:27 Lesson resources 01:00 Impact statement and goal 03:58 Practical example 02:06 Key facts and insights 04:00 Practical example 01:14

Your teacher:

Gautam is the Campaign Director at Purpose PBC, and previously Head of Digital Campaigns at Oxfam International.

He's worked in the private, non government and government sectors in policy formulation, citizen engagement and public mobilisation, and is passionate about how technology can be used for social change.

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 image 25 mins Lean canvas Try out Lean methodology by making a simple online canvas.
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 image 28 mins One page websites Make a simple one-page website that will stick the landing. image 9 mins Empathy mapping Learn about user experience using this simple user testing framework. image 35 mins Guerilla usability testing Figure out what real users think of your site or app by watching them use it. image 28 mins Scoping a new app Sketch out the goals, users, objects and interfaces in a new web or mobile app. image 15 mins Journey mapping Map out the practical and emotional journey a user takes through a website image 30 mins Choosing a CRM Gather requirements, test workflows, and find the right CRM. image 42 mins Card sorting Workshop with real users, and re-organise the contents of a website.