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Layla is Head of Product International at Seek where she leads product in ten countries from Brazil, to Vietnam.

Previously as Co-Founder and Director of Product and Marketing at Wombat Alley, she helped businesses get to the next level with product and technology strategy and delivery capability. She was one of the early Envato employees and her products have been shortlisted at the Webby’s (Envato Studio). She also launched one of the Top 50 Apps of 2015 according to The Next Web (Envato Video),

With 26 years experience in technology, product, marketing and building businesses, Layla is an expert in digital marketplaces, scaling globally and leading happy teams. She is a passionate public speaker, coach and tutor at General Assembly.

  • Launched Envato Studio, freelance platform 50,000 jobs done $5m rev in 2 years, shortlisted for a Webby Award - General Manager
  • Launched first mobile phone based GPS navigation product in Australia - Snr Product
  • Led product development across 8 Countries for Nielsen in EMEA - Product Director
  • Launched Envato Video movie maker iOS app, ranked Top 50 TNW - General Manager
  • Led $4m business cases at Sensis - Snr Product
  • Pioneered solution based UX design thinking and developed Nielsen Ad Dynamix ad research tool 6,000 FMCG’s & agencies in 8 Countries - Product & Marketing Manager
  • Launched digital agency in Melbourne - Managing Director
  • Eureka Congress attended by 1k investors with Paul Keating lead speaker - Senior Product
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image 19 mins Introduction From the basics to the complex stuff, we'll teach you the skills needed to start something new.
Free
image 25 mins Lean canvas Try out Lean methodology by making a simple online canvas.
Free
image 21 mins Customer discovery interviews Learn to build a product by interviewing customers, and conquer social anxiety. image 58 mins How to have good ideas A grab-bag of activities that unlock creativity, even when you're feeling uncreative.
Free
image 65 mins Pitching for early stage investment Get your story right, make a pitch deck and get in front of the right investors.
Free
image 35 mins Agile project management Learn the tools and methods to make your first Agile project work. image 50 mins Design for impact at scale Design for lasting impact at scale with Mulago, using their key tool, the DIF.
Free
image 41 mins Behaviour change To change the world you need to change people's behaviour. Kevin teaches us how.
Free
image 31 mins Community Integration How to be humble, listen, and communicate with a community you work with.
Free
image 24 mins The art of performance Prepare, rehearse and deliver the best presentation of your life.
Free
image 22 mins Social media strategy Find your voice on social and create content that resonates.
Free
image 35 mins Sales for people who don’t like selling Sales is about treating people well, and thinking of relationships as long term friendships. image 28 mins One page websites Make a simple one-page website that will stick the landing. image 35 mins Sales for people who don’t like selling Sales is about treating people well, and thinking of relationships as long term friendships. image 37 mins Business model canvas Use a business model canvas to think about your nonprofit like a business. image 7 mins Test cards + lean experiments Structure your experiments on your canvases and get stuff done. image 30 mins Finding the right impact partner Scope out a partnership and be sure you're putting money where it makes the most impact. image 52 mins Hiring / team formation Find your own strengths and gaps, and create a team that can get the job done. image 49 mins Public campaigning Run a campaign, build a movement and make change happen at a local level. image 28 mins Evidence based interventions Ask an important question and answer it reliably, to build interventions that actually work. image 72 mins Financial modelling Lay out a 3-year financial model for a business, with revenue, costs and cash flow. image 50 mins Growth forecasting Fall in love with spreadsheets as you build a model to forecast your month-by-month financial growth. image 21 mins Social outcomes reporting How to report on a program: The money, activities and social impact. image 27 mins Insight mapping Map out how customers experience your service, and how you can easily make it better. image 33 mins Legal setup for a new business Set up a legal entity, allocate shares, and get your business in order. image 31 mins Crowdfunding How to set up a crowdfunding campaign with a solid comms plan.
Free
image 9 mins Empathy mapping Learn about user experience using this simple user testing framework. image 49 mins Public campaigning Run a campaign, build a movement and make change happen at a local level. image 35 mins Guerilla usability testing Figure out what real users think of your site or app by watching them use it. image 15 mins Journey mapping Map out the practical and emotional journey a user takes through a website image 30 mins Choosing a CRM Gather requirements, test workflows, and find the right CRM. image 42 mins Card sorting Workshop with real users, and re-organise the contents of a website. image 28 mins Scoping a new app Sketch out the goals, users, objects and interfaces in a new web or mobile app.