I'm the UX Lead at Squareweave, a digital agency committed to working for social good.
My strong analytical skills, creative abilities, and passion for making a difference have all found the perfect meeting point in my role. I am happiest when I am working to solve big problems, and UX provides me with constant new challenges. I am driven to understand how people think, and my background in marketing has provided a smooth pathway for me to gaining insights into user needs and behaviour.
I am a strong believer in lean UX and making user research accessible and exciting to any organisation we work with, with the aim to introduce a positive, user-centric mindset into every new project team.